Saturday, October 27, 2012

Santa Anita Wants KISS' Gene Simmons

If Santa Anita Park's owners have their way, KISS' Gene Simmons might soon play a starring role at the racetrack.

Frank Stronach, whose Stronach Group owns the historic Arcadia racetrack, met with Simmons earlier this month in Florida. Stronach described the meeting as an effort to recruit Simmons to help market the company's racetracks.

"Gene Simmons is, on the one side, a great entertainer," Stronach said. "On the other side, he's a very smart businessman and a very nice man. We're trying to see (if) maybe he could do some marketing for us. We're just trying to do concepts." 

Read more HERE.