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Old rockers don’t die … they start businesses.
Some of those businesses turn into huge successes. From their antics on stage as part of bands like KISS, Van Halen and U2, to the world of product branding, fashion merchandising and investing, these rockers know how to succeed in many venues.
Gene Simmons
Gene Simmons is best known for his over-the-top outfits, make-up and stage antics as lead singer for the rock band, KISS. Simmons is a success off-stage as well. His fame as a rocker certainly gives him an edge in the business of KISS-branded merchandise. There are 3,000 licensed products from condoms to caskets, said Simmons, in an interview with Bloomberg Businessweek. KISS branding isn’t his only business success, not by a long shot. Simmons is also the force behind Simmons Records, Moneybag clothing line and Simmons Abramson Marketing.
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