Friday, October 29, 2010

Ace Frehley Attends The Gibson Firebird X Unveiling


Ace Frehley attended the unveiling of the Gibson Firebird X in NYC on October 28th. has posted the following press release:

This morning in New York City, Gibson Chairman and CEO Henry Juszkiewicz made an announcement that staggered the music world. Juszkiewicz unveiled Gibson’s latest guitar, Firebird X. But press, fans and celebrities in attendance quickly learned that Firebird X was much, much more than any guitar ever conceived. Speaking to an audience that included such guitar luminaries as Ace Frehley, The Roots’ Kirk Douglas, Eddie Ojeda and Jay Jay French from Twisted Sister, Lou Pallo, Russ Paul and others, Juszkiewicz described an instrument light years ahead of anything ever built.

“This is new. This is different. This is revolution,” he declared before unveiling the axe. “Nobody looks and spends the time to reinvent the guitar. This is a new guitar.”

The Firebird X guitar takes the guitar instrument to new heights of functionality and usability for the professional player and the aspiring enthusiast. Using technologies that did not exist even a few years ago, Gibson has enhanced an already outstanding instrument to unbelievable performance and creative heights. The enhancements touch every aspect of the instrument from improved manufacturing technologies to the latest electronics.

To drive this point home, Juszkiewicz grabbed a traditional guitar and smashed it to pieces. Afterward, the crowd buzzed over the announcement. And already, video of the occasion has leaked onto the Internet.